Speaking honestly, shadows are considered as distracted elements for any product image, but if you know how to play with them, then shadows can be a big advantage.
Natural shadow is best for enhancing product images, but sometimes it becomes difficult to catch them. No worries, some small tricks can help you capture the right product to look at your product images cool. Post-production agencies are providing their image editing services, you can also use them if you have already captured the images. You can easily add shadows to your product images with your help. But there is a point that should be considered, i.e. all images should be used only one type of shadow which will help you to maintain stability. Choose a special type of shadow that runs well with all of your products and uses them accordingly. Shadow helps customers increase the understanding of the product.
Importance of shadow in product image: There are many points that make shadow an important element of product photography. This is something from them.
1. Natural look
This is one of the biggest advantages of shadow. Shadow products give the image natural and realistic experience. The product without any shadow looks artificial and looks like wallpaper instead of the original product. A small shadow near your product will do a lot to look natural.
2. Beautifies the image
Anything that looks realistic looks beautiful. In addition to adding an image, realistic touch to the product image, it also makes beautiful Shadow combines the image in detail and enhances its appearance. If the shadow is added then the value of the image increases. Also, as long as it is not too deep or harsh, the customers generally get more happiness with shadows.
3. Ideas of relevant size and size
Shadows help in better understanding of the product. The relevant size and size of the product can be easily understood with the help of shadow. In addition, shadows also help to reflect the basic texture of the product.
4. Creating Focus
If wisely made, shadow can be used effectively to focus on the product. A product image has different elements that can sometimes steal the show. In such a case, the shadow only helps focus on the product. Deep shadows look less attractive than bright colorful product and hence, the product emerges from the image in the form of a star.
5. Understanding of 3D geometry
Understanding the 3D geometry of the product can be difficult without the presence of shadow. Shadows explain everything without any effort. Of course this is not for all customers because they cannot be highly trained or trained professionals to spot the shadow like I am trying to explain but still, believe me, it works.
6. Brings attention towards the light
Shadows are those who draw attention to the light. Light is incomplete without a shadow and it is impossible to get shadow without light. Shadows first get the attention of the audience and then, they turn the minds of the customers into a light source and then into the product. Thus, shadows work positively for a product image. Mastering on light will not be enough. Should work on a shadow too.
7. Creates contrast
Shadows help in creating a contrast with the colors present in the image. Shadow are dark in shadows and act as the opposite of the product and background colors. Thus, adding a play for the image. In addition, high-contrast color products of the images help to stand up.
Details of the products have been highlighted in an interesting way.
Shadows are dynamic in nature and are different types. Common types of shadows used in the product image are:
Natural shadow is those that are formed by placing an object in front of a light source. This will block the light and will be made near the shade products. Natural shadow product works best for images, and when you shoot a product, it is made in the first place and requires a good understanding of capturing the shadow.
Drop shadow software are shadow generated. When a product is placed on the surface, they are not formed basically. However, after images are actually clicked, they are produced with the help of adding shadow and then cutouts with the help of image editing software such as Photoshop (R). Drop shadow is created only under the surface of the product.
A reflection shadow is made when the product is placed on a highly bright or polished surface. But putting the product on such a bright surface can be difficult to click on the images. As a quick fix, images are added to the shadow, you can use any image editing software to add reflection and shadows to your product images or you can use some post-production agencies like Clippingpathunited. This is a simple and fast way to add shadows to the image.
If we backlit a product, it will make a cast shadow in front of the product. Cast shadows are really creative elements of a product image but it is not recommended for everyone, use them wisely. Cast shadow can sometimes steal focus from the product but it looks great. They can be used for the fashion shoot or lookbook but you do not want them in your standalone product because it takes place.
Many people try to create a dark shadow which is not advised by professionals. The soft shadows look attractive, while the dark shadows are distracted. Adding a soft shade will create a win-win situation for you because they will make the product more motivating and product images will be able to persuade customers easily.
For photography, light is considered to be the most important element but the shadows should not be ignored. To get a good product image, the presence of shadows is also necessary.